Mariam Sameh's profile

Ambient Advertising "Guerrilla Marketing"

Ambient Advertising "Guerrilla Marketing"
I wanted not only to advertise for the game but to actually put real pieces of chess on top to grab more attention.
I did not want to put anything other than the name cause it is enough to sell the idea
A simple yet attractive poster with ballerinas and  non-uniform letters in different directions. I decided to put it on a big rectangular wall so that students can see it directly.
When I saw the slope my mind immediately went to something dripping or something slippery.
So I decided to use a cleaning equipment as if it is pushing the dirty water away from the slope.
Nothing is more appealing than a dripping spoon of honey to show how delicious the honey is. So I used the brand’s jar of honey to communicate the message well.
Ambient Advertising "Guerrilla Marketing"
Published:

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Ambient Advertising "Guerrilla Marketing"

Published: